Nick Barrett is a senior commercial real estate executive and strategic advisor with over two decades of experience in the retail, hospitality, and mixed-use property sectors. A growth-focused business strategist, Nick has led high-performing teams and advised retail asset property owners, real estate developers, hotel operators, and nonprofit institutions on commercial strategy, revenue optimization, customer engagement, and loyalty innovation. His work spans multi-year forecasting, digital transformation, loyalty strategy, and asset repositioning for both U.S. and international clients.

Nick’s foundational career experience began in retail as a management internship and field leadership with Gap Inc., where he gained deep operational insight into brand management, frontline leadership, and customer service—skills that continue to shape his approach to team development and experiential programming.

He later held leadership roles at Tanger Outlets, Simon Property Group, and Prime Retail. As Vice President of Commercial Planning and Head of Customer Experience & Loyalty at Tanger, he oversaw customer journey strategy, experiential programming, digital marketing, shopper analytics, and membership development across a portfolio of 39 outlet centers.

Throughout his career, Nick has worked alongside retailers, leasing, development, marketing, operations, and asset management teams to ensure operational delivery aligns with commercial objectives. With advanced training in data science and business analytics, he brings a quantitative lens to leadership—translating customer behavior, operational metrics, and financial KPIs into actionable strategy.

He serves on the Advisory Board for the Business and Leadership Studies Program at Tulane University, helping to shape academic programming that prepares future business professionals for the evolving commercial landscape.

Recognized for his collaborative leadership and commercial acumen, Nick builds strong teams, supports innovation, and contributes to the long-term positioning of assets.

Professional Credentials

• Certified Marketing Director (CMD) – ICSC
• 20+ years in commercial real estate, retail, and hospitality sectors

Education and Designations

• M.S., Business Analytics – University of North Carolina Wilmington
• Graduate Certifications – Harvard Extension School (Growth Strategy, Change Management)
• Certificate – Diversity & Inclusion, Cornell University
• B.A., Social Sciences – Tulane University
• B.G.S., Humanities – University of Louisiana at Monroe