Secaucus, NJ – Global real estate advisory firm, Avison Young, today announces the successful, 164,425-square-foot (sf) full-building lease extension for Rose Brand located at 4 Emerson Lane in Secaucus, New Jersey. The lease extension secures Rose Brand’s operations in New Jesey for years to come.

For nearly 20 years, the property has served as a manufacturing facility for custom stage curtains, theatrical fabrics, custom printed backdrops, curtain track systems, rental drapery, and production supplies – the largest custom sewing operation of its kind in North America. The industrial facility is located minutes from Manhattan where many of Rose Brand’s theatrical customers are based, as well as in close proximity to their uniquely skilled and critical labor force.

Avison Young Principals Ed English and Ron Ganter represented the tenant, Rose Brand. The landlord, Hartz Mountain was represented by Charlie Reese.

“For many years the northeast NJ industrial real estate market has been pricing out local, long-term tenants like Rose Brand and replacing them with the highest bidder. However, in the last 18 months over-building, an increase in sublease space, and softening demand has shifted the advantage back to tenants. We’re thrilled that Rose Brand will remain in Secaucus for years to come, allowing their employees to stay rooted without disruption,” said English.

Since its founding in 1921 on Manhattan’s Lower East Side, Rose Brand has been a cornerstone in the entertainment, event, and display industry. In 2007, the company expanded its East Coast operations to Secaucus, New Jersey, and established a West Coast facility in Los Angeles. Today, this family-run national business employs over 400 people across four key locations: New York, New Jersey, California, and Florida.

“For the past year Ed and Ron have helped us to evaluate the most efficient square footage, the best area for our needs, and most importantly, the impact of a move on our employees and customers. This put us in the driver’s seat, which led to the best outcome, staying here with Hartz in Secaucus,” said Josh Jacobstein, President, Rose Brand.