New formats


China’s largest online retailer, launched its first European store, ‘Ochama’, in the Netherlands, as part of its plans to expand outside of its domestic market. The store acts as a pick-up point for customers who can place their orders on the app, for both food and non-food ranges. Orders are fulfilled by robots which prepare the orders, either ready for in-store pick-up or for home delivery.


Amazon, the US’s largest fashion retailer in 2021, announced it will launch its first fashion store in Los Angeles later this year. The 30,000 sq ft shop will sell clothes and accessories from recognised brands, as well as emerging brands but unlike traditional retail stores, only one item will be on display. In order to try on clothing, customers will have to scan a QR code for each product which will be delivered to a changing room. This isn’t its first foray into fashion stores – it trialled a pop-up store on Baker Street, London in 2018 to gather feedback on its clothing range and pricing.


Ikea launched a new small store format in Hammersmith (approximately 12k sq ft), its first cashless store with self-checkouts located across the store. It sells almost 2,000 lines of small homewares and features its typical displays of different room-sets, which customers can order from the self-checkouts. There is a planning studio where customers can request assistance from store staff to help build their rooms using Ikea furniture. In the store there is also a ‘Bargain Corner’ where consumers can purchase second-hand products and an in-store café.

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