David Major-Lapierre

Marketing and Research Manager
Marketing Research

  • Montreal
  • Avison Young Québec Inc., Commercial Real Estate Agency
  • 1200 McGill College Avenue, Suite 2000
  • Montreal, QC H3B 4G7 CA

Professional Experience

David joined the Avison Young team in 2011, working his way up to ultimately occupy the position of Marketing and Research Manager in 2019. Dynamic and thorough, David is passionate about commercial real estate and shows a marked interest for marketing trends and market intelligence.

As Marketing and Research Manager, David oversees the marketing and branding operations for the Montréal offices. He also manages marketing campaigns for commercial properties of all types (office, retail, industrial, multi-residential and development sites). David also leads the research and market intelligence operations in Québec, combining the best practices in terms of marketing with cutting-edge data in order to provide a complete solution for Avison Young’s clients and internal teams.

David is responsible for the development and the implementation of marketing strategies throughout the entire process. He is also responsible for advertising campaigns, service proposals as well as social media and online communications for the company’s Montréal offices. He managed major marketing campaigns, including the sale of Maison de Radio-Canada and the leasing campaign for SSQ Tower, the Quartier DIX30 office portfolio and Le Nordelec. In addition, David leverages his real estate expertise to bring added value to all the projects he works on in order to deliver intelligent solutions and promote Avison Young's research capabilities and market intelligence.

David works closely with Avison Young's brokerage, marketing, research and project management teams, particularly in Montreal, Toronto and Chicago. He has worked with a wide range of commercial space users and owners, including Allied Properties, Desjardins, ELAD Canada, Oxford Properties, Radio-Canada and SSQ Immobilier.

Prizes and Distinctions

  • Nominee, Avison Young Above and Beyond Award, Annual General Meeting, Los Angeles, 2014
  • Winner, Avison Young Circle of Excellence Award, Annual General Meeting, Los Angeles, 2014
  • Winner, Avison Young Above and Beyond Award, Annual General Meeting, Montréal, 2017
  • Winner, Avison Young Circle of Excellence Award, Annual General Meeting, Nashville, 2018