Andrea Zviedris joined Avison Young in March 2021 as head of media relations and content in Canada, providing direct strategic counsel to Canadian leadership and business groups. She is responsible for driving brand visibility and recognition in national and regional media, and leads on identifying opportunities for cross-promotion on social media channels to ensure consistency of voice in external-facing Canadian content.
Andrea’s experience spans two decades, working closely with executive management to advise on emerging issues and opportunities. She has served as primary media contact and spokesperson for various organizations, including Sun Life Financial, the OmbudService for Life and Health Insurance (OLHI) and, most recently, the Investment Industry Regulatory Organization of Canada (IIROC). Andrea began her corporate communications career with TD Bank Financial Group, supporting an extensive portfolio, such as TD Canada Trust and TD Waterhouse.
Formerly a broadcast journalist, Andrea worked in Canada’s largest radio newsroom, 680NEWS in Toronto. There, she cultivated her skills in writing and storytelling, and thinking critically yet nimbly. She holds a Bachelor of Arts degree in Journalism from Ryerson University in Toronto.