Will is a Principal in the London Business Rates Team and leads the retail offering focussing on shopping centres, in-town, and out-of-town segments. Working for landlord and occupiers across the UK, his clients include The Crown Estate, Primark and The Arch Company. The significant changes within the retail sector demand a careful reassessment of business rates strategy to ensure liabilities are optimised and aligned with evolving market conditions. Will has played a key role in developing innovative approaches to engage with the Valuation Office Agency (VOA), addressing the complex challenges posed by a shifting business rates landscape. He has advised a wide range of clients on projects across the UK, including leading the development and implementation of a national business rates strategy for The Crown Estate.